<?php  include('header.php') ?>
                
      <section class="bg-blue-500 transition duration-200 ease-in"><div class="relative container mx-auto px-4 md:flex md:justify-center">
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        <div class="w-full lg:w-auto p-6 self-start">
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            <div class="mb-6 font-heading flex items-center max-w-max mx-auto px-5 py-2.5 uppercase font-semibold text-xs tracking-px text-red-500 mb-10">
              <p class="text-center text-white text-red-500 leading-relaxed -mx-10" contenteditable="false">JOB-READY SKILLS YOU CAN PUT TO WORK<br>WITH A FREE GOOGLE CERTIFICATE</p>
            </div>
            <h1 class="mb-6 font-heading text-center md:text-9xl xl:text-12xl font-bold text-white tracking-px md:mt-2 mb-10 mx-auto text-2xl">Google Digital Marketing and e-commerce Certificate<div class="" contenteditable="false">
      
      
              </div>
            </h1>
            <p class="mb-10 text-center text-white lg:text-xl md:text-xl tracking-px mx-6 font-normal text-xl">Gain in-demand skills and become job-ready <br>to start your career in Digital Marketing <br>and e-commerce</p>
            <div class="flex flex-wrap -m-3 justify-center mb-4 mb-6">
              <div class="w-full lg:w-auto p-3">
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                  <p href="#" class="relative z-10" contenteditable="false">learn more</p>
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                  <h3 class="mb-2 font-bold font-heading text-red-500 text-center">269</h3>
                  <p class="text-white text-center" contenteditable="false">Videos</p>
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                <div class="md:w-1/2 lg:w-1/4 mb-8 text-center px-3">
                  <h3 class="mb-2 font-bold font-heading text-red-500">207</h3>
                  <p class="text-white" contenteditable="false">Readings</p>
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                <div class="md:w-1/2 lg:w-1/4 mb-8 text-center px-3">
                  <h3 class="mb-2 font-bold font-heading text-red-500">213</h3>
                  <p class="text-white" contenteditable="false">Quizzes</p>
                </div>
                <div class="md:w-1/2 lg:w-1/4 mb-8 text-center px-3">
                  <h3 class="mb-2 font-bold font-heading text-red-500">74</h3>
                  <p class="text-white" contenteditable="false">Exercises</p>
                </div>
                <div class="md:w-1/2 lg:w-1/4 mb-8 text-center px-3">
                  <h3 class="mb-2 font-bold font-heading text-red-500">35</h3>
                  <p class="text-white" contenteditable="false">Discussions</p>
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              </div>
            </section><ul class="flex justify-center"><li class="flex items-center flex-wrap justify-center items-center">
            <p class="font-heading text-base uppercase tracking-px text-center text-white">No Degree or Experience Required</p>
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            <li class="flex items-center">
      
            </li>
            </ul></div>
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        <div class="w-full lg:w-auto p-6 self-end">
          <img class="xl:relative xl:-bottom-10 mx-auto" src="gradia-assets/images/hero/avatar-message2.png" alt=""></div>
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      </section>
                
      <div class="mx-auto"><section class="bg-white"><div class="container px-4 mx-auto">
        <div class="flex flex-wrap items-center -mx-4 md:pb-0 md:pb-8 md:pt-4 justify-center pb-10">
          <div class="w-full lg:w-1/2 px-4 lg:mb-0 md:mb-10 flex-wrap md:inline-flex md:justify-center sm:text-lg mt-4">
            <div class="max-w-md mt-2 just-fy-center justify-center flex flex-wrap mt-4">
              <p class="font-heading text-xs font-normal text-center uppercase tracking-px text-white text-gray-200 text-red-500 mb-2 mt-4" contenteditable="false">proud partners</p>
      
              <p class="text-gray-500 text-center text-blue-500">Pave your career path to become job-ready
                and put your skills to work </p>
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          <div class="w-full lg:w-1/2 px-4">
            <div class="flex flex-wrap -m-4 justify-center">
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              <div class="w-1/2 md:w-1/3 lg:w-1/3 md:w-1/5 md:inline-flex md:justify-center">
                <div class="lg:py-8 py-4 justify-center md:py-0">
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      <section class="overflow-hidden bg-blue-500 justify-items-center pt-12"><div class="container px-4 mx-auto">
        <div class="flex flex-wrap -m-8 align-middle justify-center mt-8 mb-8">
          <p id="our mission" class="mb-5 font-heading font-normal text-center uppercase tracking-px text-white text-red-500 mx-auto w-full pb-3 text-sm" contenteditable="false">stand out to employers</p>
          <div class="container mx-auto px-4">
            <h2 class="mx-auto font-heading font-bold text-center text-6xl sm:text-7xl text-white tracking-px max-w-xl md:w-auto" contenteditable="false">Prepare for a new career<div class="pt-2">unlock new opportunities</div>
            </h2>
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      </section>
                
      <div class="bg-white w-screen flex items-center justify-center pb-12">
        <div class="mx-auto">
          <div class="grid md:grid-cols-4 w-full grid-cols-1"></div>
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              <div class="flex items-center h-full">
                <span class="text-base text-white font-heading text-lg" contenteditable="false">What you will learn</span> 
              </div>
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            <button class="flex bg-white h-22 py-4 px-4 items-center focus:outline-none bg-blue-500 hover:bg-red-500 text-center flex-wrap align-middle justify-center h-1/3 w-1/7 transition duration-300 ease-in" onclick="openTabs('step-2')">
      
              <div class="flex items-center h-full text-center justify-center">
                <span class="text-base text-white font-heading text-lg">Skills you will gain</span>
              </div>
            </button>
      
            <button class="flex bg-white h-22 py-4 px-4 items-center focus:outline-none bg-blue-500 hover:bg-red-500 text-center flex-wrap align-middle justify-center h-1/3 w-1/7 transition duration-300 ease-in" onclick="openTabs('step-3')">
      
              <div class="flex items-center h-full">
                <span class="text-white font-heading text-lg text-base">Jobs Associated</span> 
              </div>
            </button>
      
            <button class="flex bg-white h-22 py-4 px-4 items-center focus:outline-none bg-blue-500 hover:bg-red-500 text-center flex-wrap align-middle justify-center h-1/3 w-1/7 transition duration-300 ease-in" onclick="openTabs('step-4')">
      
              <div class="flex items-center h-full">
                <span class="text-base text-white font-heading text-lg">Explore Modules</span> 
              </div>
            </button>
      
            <button class="flex bg-white h-22 py-4 px-4 items-center focus:outline-none bg-blue-500 hover:bg-red-500 text-center flex-wrap align-middle justify-center h-1/3 w-1/7 transition duration-300 ease-in" onclick="openTabs('step-5')">
              <div class="flex items-center h-full">
                <span class="text-base text-white font-heading text-lg">Apply for Scholarships</span> 
              </div>
            </button>
          </div>
      
          <!--What you will learn -->
          <section><div class="container mx-auto px-8 animate-fade">
      
            </div>
          </section><div id="step-1" class="flex-wrap max-w-full step-tab col-span-3" style="display: none;">
          <div class="px-8 pt-10 flex justify-center flex-wrap animate-fade transition duration-300 ease-in">
            <section class="overflow-hidden"><div class="container mx-auto transition duration-300 ease-in">
              <h2 class="max-w-2xl mx-auto font-heading text-center sm:text-4xl text-5xl font-bold text-blue-500 justify-center lg:mb-16 md:mb-16 mb-4 leading-10" contenteditable="false">Grow anywhere, anytime<div class="">at your own pace</div>
              </h2>
              <div class="flex flex-wrap justify-center items-center">
                <div class="w-full md:w-1/4">
                </div>
      
                <div class="w-full mb-4 flex justify-center">
                  <section class="relative overflow-hidden"><div class="w-auto flex flex-wrap justify-center lg:p-6 md:p-6 p-2 p-6 -mx-23 -mx-8">
                    <div class="flex flex-wrap -m-8 max-w-4xl mx-auto">
                      <div class="w-full md:w-1/2 border-b md:border-r border-blue-500 items-center flex p-8">
                        <a class="group" href="#">
                        </a>
      
      
                        <div class="">
                          <a class="group text-center">
                            <h3 class="font-heading font-bold text-lg group-hover:underline text-blue-500 mb-5" contenteditable="false">The Fundamentals</h3>
                            <p class="text-blue-500 md:-mx-0 -mx-6" contenteditable="false">Email marketing, marketing analytics &amp; measurement, SEO / SEM, reaching customers &amp; selling online, and building customer loyalty</p>
                          </a>
                        </div>
                      </div>
      
                      <div class="w-full md:w-1/2 border-b border-blue-500 p-8 flex items-center">
                        <a class="group">
                        </a><div class="flex flex-wrap items-center">
                        <a class="group" href="#">
      
                        </a><div class="">
                        <a class="group text-center" href="#">
                          <h3 class="font-heading font-bold text-lg group-hover:underline text-white text-blue-500 mb-5" contenteditable="false">Experiential Learning</h3>
                          <p class="mb-5 text-gray-600 text-base" contenteditable="false"></p>
                          <h3 class="text-blue-500" style="border-color: rgb(229, 231, 235); --tw-shadow: 0 0 #0000; --tw-ring-inset: var(--tw-empty, ); --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(45, 49, 66, 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-text-opacity: 1; outline: none; user-select: text;" contenteditable="false">Apply digital marketing and e-commerce skills to help businesses grow their online presence and sales</h3>
                          <p></p>
                        </a>
                        </div>
                        </div>
      
                      </div>
                      <div class="w-full md:w-1/2 border-b md:border-b-0 md:border-r justfiy-center align-middle border-blue-500 md:pb-0 items-center pb-8">
                        <a class="group" href="#">
                        </a><div class="flex flex-wrap text-center">
                        <a class="group" href="#">
                          <div class="w-auto p-4">
                          </div>
                        </a><div class="">
                        <a class="group" href="#">
                          <h3 class="mb-5 font-heading font-bold text-lg group-hover:underline text-white text-blue-500" contenteditable="false">Hands On Practice</h3>
                          <p class="mb-5 text-gray-600 text-base" contenteditable="false"></p>
                          <h3 class="mb-2 text-base text-blue-500 mx-4" style="border-color: rgb(229, 231, 235); --tw-shadow: 0 0 #0000; --tw-ring-inset: var(--tw-empty, ); --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(45, 49, 66, 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-text-opacity: 1; outline: none; user-select: text;" contenteditable="false">Use popular digital marketing and e-commerce tools, such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics</h3>
                          <p></p>
                        </a>
                        </div>
                        </div>
      
                      </div>
                      <div class="w-full md:w-1/2 flex items-center justify-center">
                        <a class="group" href="#">
                        </a><div class="flex flex-wrap text-center items-center pb-8">
                        <a class="group" href="#">
                          <div class="w-auto p-4">
                          </div>
                        </a><div class="justify-center flex-wrap">
                        <a class="group justify-center" href="#">
                          <h3 class="mb-5 font-heading font-bold text-lg group-hover:underline text-white text-blue-500" contenteditable="false">Applied Project</h3>
                          <p class="mb-5 text-gray-600 text-base" contenteditable="false"></p>
                          <h3 class="mb-2 text-blue-500 mx-4" style="border-color: rgb(229, 231, 235); --tw-shadow: 0 0 #0000; --tw-ring-inset: var(--tw-empty, ); --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(45, 49, 66, 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-text-opacity: 1; outline: none; user-select: text;" contenteditable="false">Construct artifacts that can be gathered into a portfolio to show to potential employers</h3>
                          <p></p>
                        </a>
                        </div>
                        </div>
      
                      </div>
                    </div>
                    </div>
      
      
                  </section></div>
      
              </div>
              </div>
            </section></div>
          </div>
      
          <!-- skills gain -->
          <div id="step-2" class="flex-wrap max-w-full step-tab col-span-3 animate-fade" style="display: none;">
            <div class="px-8 animate-fade">
              <section class=""><div class="container mx-auto mt-10 transition duration-300 ease-in">
                <h2 class="max-w-2xl mx-auto font-heading text-center sm:text-4xl text-5xl font-bold text-white text-blue-500 justify-center lg:mb-16 md:mb-16 leading-10" contenteditable="false">Develop in-demand skills<div class="">and become job-ready</div>
                </h2>
                <div class="flex flex-wrap items-center">
                  <div class="w-full md:w-1/4">
                  </div>
                  <div class="w-full mb-4 px-4">
                    <section class=""><div class="">
      
                      <section class="relative overflow-hidden justify-center align-middle items-center"><div class="container mx-auto px-4">
      
      
                        <div class="flex flex-wrap -m-6">
                          <div class="w-full lg:w-1/2 items-center flex flex-wrap justify-center align-middle">
                            <div class="lg:max-w-lg">
      
                              <section class="overflow-hidden items-center flex align-middle relative w-full md:mt-2 p-8 mt-10 justify-center"><div class="mx-auto container px-12 lg:px-0">
      
      
                                <div class="flex flex-wrap -m-7 ">
                                  <div class="flex items-center md:w-1/2 w-full pl-7 pr-7 pt-7">
                                    <div class="flex flex-wrap -m-3.5">
      
                                      <div class="flex-1">
                                        <ul class=""><li class="mb-4 flex items-center font-heading font-semibold text-lg text-gray-900 -mx-10 lg:-mx-0 md:-mx-0">
                                          <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p>Marketing</p>
                                          </li>
                                          <li class="mb-4 flex items-center font-heading font-semibold text-lg text-gray-900 -mx-10 lg:-mx-0 md:-mx-0">
                                            <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p>E-commerce</p>
                                          </li>
                                          <li class="mb-4 flex items-center font-heading font-semibold text-lg text-gray-900 -mx-10 lg:-mx-0 md:-mx-0">
                                            <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p>Display advertising</p>
                                          </li>
                                          <li class="mb-4 flex items-center font-heading font-semibold text-lg text-gray-900 -mx-10 lg:-mx-0 md:-mx-0">
                                            <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p>E-mail marketing</p>
                                          </li>
                                          <li class="flex items-center font-heading font-semibold text-lg text-gray-900 lg:justify-start mb-4 -mx-10 lg:-mx-0 md:-mx-0">
                                            <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p>Customer loyalty</p>
                                          </li>
                                          <li class="flex items-center font-heading font-semibold text-lg text-gray-900 mb-4 text-left -mx-10 lg:-mx-0 md:-mx-0">
                                            <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p class="">Search Engine Marketing</p>
                                          </li>
                                        </ul></div>
                                    </div>
                                  </div>
                                  <div class="w-full flex items-center md:w-1/2 lg:p-7 p-7">
                                    <div class="flex flex-wrap -m-3.5">
      
                                      <div class="flex-1">
                                        <ul><li class="mb-4 flex items-center font-heading font-semibold text-lg text-gray-900 -mx-10 lg:-mx-0 md:-mx-0">
                                          <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p>Marketing Analytics</p>
                                          </li>
                                          <li class="mb-4 flex items-center font-heading font-semibold text-lg text-gray-900 -mx-10 lg:-mx-0 md:-mx-0">
                                            <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p>Customer Outreach</p>
                                          </li>
                                          <li class="mb-4 flex items-center font-heading font-semibold text-lg text-gray-900 lg:justify-start -mx-10 lg:-mx-0 md:-mx-0">
                                            <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p>Website Structure</p>
                                          </li>
                                          <li class="flex items-center font-heading font-semibold text-lg text-gray-900 lg:justify-start mb-2 -mx-10 lg:-mx-0 md:-mx-0">
                                            <img class="mr-2" src="gradia-assets/elements/hero/check.svg" alt=""><p>Customer Awareness</p>
                                          </li>
                                          <li class="flex items-center font-heading font-semibold text-lg text-gray-900 mb-4 pt-1 text-left lg:mx-0 md:mx-0 -mx-10 md:-mx-0">
                                            <img class="" src="gradia-assets/elements/hero/check.svg" alt=""><p class="ml-2">Search Engine Optimization (SEO) </p>
                                          </li>
      
      
                                        </ul></div>
                                    </div>
                                  </div>
                                </div>
      
                                </div>
                              </section></div>
                          </div>
                          <div class="w-full lg:w-1/2">
                            <div class="h-full transform hover:-translate-y-3 transition ease-out duration-1000 lg:p-8 md:p-8">
      
      
                              <img class="mx-auto w-full" src="https://static.shuffle.dev/uploads/files/e1/e10ceca2087b1d9e78fde1cdd07f6b1eb193506e/men-circle-stars.png" alt=""></div>
      
                          </div>
                        </div>
                        </div>
                      </section></div>
                    </section></div>
                </div>
                </div>
              </section></div>
          </div>
      
          <!--jobs associated-->
          <div id="step-3" class="flex-wrap max-w-full step-tab col-span-3 animate-fade" style="display: none;">
            <div class="px-8">
              <section class=""><div class="container mx-auto mt-10 transition duration-300 ease-in">
                <h2 class="max-w-2xl mx-auto font-heading text-center sm:text-4xl text-5xl font-bold text-white text-blue-500 justify-center md:mb-0 lg:mb-16 mb-0 leading-10" contenteditable="false">Discover your ideal career<div class="">for the future</div>
                </h2>
                <div class="flex flex-wrap items-center">
                  <div class="w-full md:w-1/4">
                  </div>
                  <div class="w-full mb-4 md:px-4 lg:px-4">
                    <section class=""><div class="">
      
                      <section class="relative overflow-hidden justify-center align-middle items-center"><div class="container mx-auto px-4">
      
      
                        <div class="flex flex-wrap -m-6 justify-center">
                          <div class="flex lg:flex-wrap lg:items-center md:flex-wrap md:items-center lg:justify-center">
                            <div class="lg:max-w-lg">
      
                              <section class="relative overflow-hidden flex flex-wrap"><div class="mt-10 mt-16">
      
      
                                <div class="flex flex-wrap -m-7 mb-12">
                                  <div class="">
                                    <div class="flex flex-wrap mt-10">
      
                                      <div class="w-full px-4 mb-4">
                                        <section class="relative overflow-hidden text-center md:mx-0 lg:mx-0 lg:pb-4 md:pb-4"><div class="w-auto flex justify-center lg:flex-wrap md:flex-wrap sm:flex-wrap flex-wrap">
                                          <div class="w-auto p-2">
                                            <div class="font-heading flex items-center font-semibold px-4 text-lg text-gray-900 rounded-full py-2 border-2 border-blue-500">
                                              <div class="mr-3 w-3.5 h-3.5 bg-gradient-cyan rounded-full"></div>
                                              <p class="tracking-px font-thin uppercase text-xs text-blue-500">marketing coordinator</p>
                                            </div>
                                          </div>
      
                                          <div class="w-auto flex items-center">
                                            <div class="font-heading flex items-center font-semibold px-4 text-gray-900 rounded-full py-2 border-2 border-blue-500">
                                              <div class="mr-3 bg-gradient-orange rounded-full w-4 h-4"></div>
                                              <p class="tracking-px font-thin uppercase text-xs text-blue-500">Paid Search Specialist</p>
                                            </div>
                                          </div>
      
                                          <div class="w-auto p-2">
                                            <div class="font-heading flex items-center font-semibold text-gray-900 rounded-full py-2 border-2 border-blue-500 lg:px-4 md:px-4 px-4">
                                              <div class="mr-3 w-3.5 h-3.5 bg-gradient-purple rounded-full"></div>
                                              <p class="tracking-px font-thin uppercase text-xs text-blue-500 text-center">MARKETING ASSOCIATE</p>
                                            </div>
                                          </div>
      
                                          <div class="w-auto p-2">
                                            <div class="font-heading flex items-center font-semibold px-4 text-lg text-gray-900 rounded-full border-2 py-2 border-blue-500">
                                              <div class="mr-3 w-3.5 h-3.5 bg-gradient-green rounded-full"></div>
                                              <p class="tracking-px font-thin uppercase text-xs text-blue-500 text-center mx-4">EMAIL MARKETER</p>
                                            </div>
                                          </div>
      
                                          <div class="w-auto p-2">
                                            <div class="font-heading flex items-center font-semibold px-4 text-lg text-gray-900 rounded-full border-2 py-2 border-blue-500">
                                              <div class="mr-3 w-3.5 h-3.5 bg-gradient-blue rounded-full"></div>
                                              <p class="tracking-px font-thin uppercase text-xs text-blue-500">Media Planner</p>
                                            </div>
                                          </div>
      
                                          <div class="w-auto p-2">
                                            <div class="font-heading flex items-center font-semibold px-4 text-lg text-gray-900 rounded-full py-2 border-2 border-blue-500">
                                              <div class="mr-3 w-3.5 h-3.5 bg-gradient-cyan rounded-full"></div>
                                              <p class="tracking-px font-thin uppercase text-xs text-blue-500">SEO SPECIALIST / ANALYST</p>
                                            </div>
                                          </div>
      
                                          <div class="w-auto p-2">
                                            <div class="font-heading flex items-center font-semibold px-4 text-lg text-gray-900 rounded-full py-2 border-2 border-blue-500">
                                              <div class="mr-3 w-3.5 h-3.5 bg-gradient-orange rounded-full"></div>
                                              <p class="tracking-px font-thin uppercase text-xs text-blue-500">media coordinator</p>
                                            </div>
                                          </div>
      
                                          <div class="w-auto p-2">
                                            <div class="font-heading flex items-center font-semibold px-4 text-lg text-gray-900 rounded-full py-2 border-2 border-blue-500">
                                              <div class="mr-3 w-3.5 h-3.5 bg-gradient-purple rounded-full"></div>
                                              <p class="tracking-px font-thin uppercase text-xs text-blue-500">E-commerce Analayst</p>
                                            </div>
                                          </div>
      
      
      
      
      
      
      
      
      
      
                                          </div>
      
      
                                        </section></div>
                                    </div>
                                  </div>
      
                                </div>
      
                                </div>
                              </section></div>
                          </div>
                          <div class="w-full lg:w-1/2 object-center">
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                          </div>
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                      </section></div>
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          <!--explore modules-->      
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              <section class="relative overflow-hidden"><div class="container mx-auto">
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                  <div class="w-full px-4 mb-4 justify-center">
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                      <meta name="viewport" content="width=device-width, initial-scale=1, tab align-middle, justify-center"><style>
                      body {font-family: Sans;}
      
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                      <button class="tablinks text-blue-500 hover:text-blue-500 tracking-px font-heading text-lg active" onclick="openCity(event, 'Module 1')" id="defaultOpen">Module 1</button>
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                      <button class="tablinks text-blue-500 hover:text-blue-500 tracking-px font-heading text-lg" onclick="openCity(event, 'Module 4')">Module 4</button>
                      <button class="tablinks text-blue-500 hover:text-blue-500 tracking-px font-heading text-lg" onclick="openCity(event, 'Module 5')">Module 5</button>
                      <button class="tablinks text-blue-500 hover:text-blue-500 tracking-px font-heading text-lg" onclick="openCity(event, 'Module 6')">Module 6</button>
                      <button class="tablinks text-blue-500 hover:text-blue-500 tracking-px font-heading text-lg" onclick="openCity(event, 'Module 7')">Module 7</button>
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                      <br><div id="Module 1" class="tabcontent -mx-12 md:-mx-12 text-center md:text-left" style="display: block;">
                      <h1 class="font-heading text-center text-8xl md:text-9xl font-bold mb-4 text-blue-500" contenteditable="false"> <div contenteditable="false" class="font-heading text-center text-blue-500 tracking-px md:w-auto leading-normal text-2xl leading-4 mx-auto font-bold pb-4">Foundations of Digital Marketing and E-commerce</div>
                      </h1>
                      <strong></strong>
                      <div class="flex flex-wrap -mx-4 -mb-4 md:mb-0">
      
                        <!--left box-->
                        <div class="w-full px-4 md:mb-0 md:w-2/3 pt-2 mb-4">
                          <section class="overflow-hidden"><div class="container mx-auto px-4">
                            <div class="flex flex-wrap -m-6">
      
                              <div class="w-full p-6">
                                <div class="flex flex-wrap justify-center md:max-w-lg md:mx-auto">
                                  <div class="w-full lg:w-auto">
                                    <div class="">
                                      <h3 class="mb-4 font-heading text-gray-900 text-base text-lg font-medium font-semibold">About this course</h3>
                                      <p class="mb-7 text-base leading-relaxed text-blue-500" contenteditable="false">Learners will explore entry-level jobs in digital marketing and e-commerce, and identify the roles and functions that those jobs play within an organization. The course also introduces the topics covered in the program.</p>
      
                                    </div>
                                  </div>
                                  <div class="w-full lg:w-auto">
                                    <div class="pb-7">
                                      <h3 class="mb-4 font-heading text-gray-900 text-lg font-medium font-semibold">What you will learn</h3>
      
                                      <ol class="space-y-4 list-inside text-gray-500 dark:text-gray-400"><li>
                                        <ul class="pl-5 mt-2 space-y-1 list-disc text-left"><li class="text-blue-500">Define the fields of digital marketing and e-commerce</li>
                                          <li class="text-blue-500" contenteditable="false">Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles)</li>
                                          <li class="text-blue-500">Summarize how this program will help prepare them for a career in digital marketing and e-commerce</li>
                                          <li class="text-blue-500">Identify the roles and functions that digital marketing and e-commerce play within an organization</li>
                                          <li class="text-blue-500">Understand the customer journey and the function of journey maps</li>
                                          <li class="text-blue-500">Explain the concept of a marketing funnel</li>
                                          <li contenteditable="false" class="text-blue-500">Understand the elements and goals of a digital marketing and e-commerce strategy</li>
                                        </ul></li>
      
      
                                      </ol></div>
                                  </div>
                                  <div class="w-full lg:w-auto">
                                    <div>
      
      
      
                                    </div>
                                  </div>
                                </div>
                              </div>
                            </div>
                            </div>
                          </section></div>
      
      
      
      
      
      
                        <!--right box-->
                        <div class="w-full md:mb-0 md:w-1/3">
                          <section class="pb-0 pt-5 pt-6 pt-8"><div class="container mx-auto px-4 mb-12">
      
                            <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                              <div class="w-full pt-2 p-6">
                                <a class="group" href="#">
                                </a><div class="flex flex-wrap -m-4">
                                <div class="flex">
                                  <a class="group" href="#">
                                    <h3 class="font-heading text-gray-900 mb-4 text-lg pt-3 font-medium font-semibold">Skills Acquired</h3>
      
                                    <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                      <!-- Icon -->
                                      <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Foundational digital marketing and e-commerce concepts</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="flex text-blue-500">Foundational digital marketing and e-commerce concepts</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Overcoming imposter syndrome</span>
                                      </li>
      
      
                                    </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                  <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                  </a>
                                </div>
                                </div>
      
                              </div>
      
      
                            </div>
                            </div>
                          </section><!--topics--><section class="pt-0 w-full p-6"><div class="container mx-auto px-4 mb-12">
      
                          <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                            <div class="w-full">
                              <a class="group" href="#">
                              </a><div class="flex flex-wrap -m-4">
                              <div class="flex-1">
                                <a class="group" href="#">
                                  <h3 class="mb-5 font-heading text-gray-900 text-lg font-semibold font-medium mt-5">Topics</h3>
      
                                  <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                    <!-- Icon -->
                                    <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Embarking on a career in digital marketing and e-commerce</span>
                                    </li>
                                    <li class="flex items-center space-x-3">
                                      <!-- Icon -->
                                      <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Understanding the marketing funnel</span>
                                    </li>
                                    <li class="flex items-center space-x-3">
                                      <!-- Icon -->
                                      <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Identifying the role of advertisements, advertising goals and advertising channels</span>
                                    </li>
                                    <li class="flex items-center space-x-3">
                                      <!-- Icon -->
                                      <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Exploring marketing goals, business goals and measuring success</span>
                                    </li>
      
                                  </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                </a>
                              </div>
                              </div>
      
                            </div>
      
      
                          </div>
                          </div>
                          </section></div>
      
      
      
                      </div>
                      </div>
      
                      <!--module 2-->                  
                      <div id="Module 2" class="tabcontent md:text-left text-center -mx-12 md:text-mx-12" style="display: none;">
                        <h1 class="font-heading text-center text-8xl md:text-9xl font-bold mb-4 text-blue-500" contenteditable="false"> <div contenteditable="false" class="font-heading text-center text-blue-500 tracking-px md:w-auto leading-normal text-2xl leading-4 mx-auto font-bold pb-4">Attract and Engage Customers with Digital Marketing</div>
                        </h1>
                        <strong></strong>
                        <div class="flex flex-wrap -mx-4 -mb-4 md:mb-0">
      
                          <!--left box-->
                          <div class="w-full px-4 mb-4 md:mb-0 md:w-2/3 pt-2">
                            <section class="overflow-hidden"><div class="container mx-auto px-4">
                              <div class="flex flex-wrap -m-6">
      
                                <div class="w-full p-6">
                                  <div class="flex flex-wrap justify-center md:max-w-lg md:mx-auto">
                                    <div class="w-full lg:w-auto">
                                      <div class="">
                                        <h3 class="mb-4 font-heading text-gray-900 text-base text-lg font-medium font-semibold">About this course</h3>
                                        <p class="mb-7 text-base leading-relaxed text-blue-500 text-center md:text-left" contenteditable="false">Learners will practice using Search Engine Optimization (SEO), Search Engine Marketing (SEM), and display advertising to attract and engage customers online. Learners will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. They will also learn about paid search, advertising, tactics used to gain visibility, and potential customers on Search Engine Results Pages (SERPs).</p>
      
                                      </div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div class="pb-7 text-left">
                                        <h3 class="mb-4 font-heading text-gray-900 text-lg font-medium font-semibold text-center">What you will learn</h3>
      
                                        <ol class="space-y-4 list-inside text-gray-500 dark:text-gray-400"><li>
                                          <ul class="pl-5 mt-2 space-y-1 list-disc"><li class="text-blue-500">Identify customer personas and build a target audience</li>
                                            <li class="text-blue-500">Describe the marketing funnel’s purpose and benefits</li>
                                            <li class="text-blue-500">Know how to increase conversion rate</li>
      
                                            <li class="text-blue-500">Explain the purpose of SEO and the essential SEO terms to know</li>
                                            <li class="text-blue-500">Use Google Search Console and its reports to monitor a site’s presence in Google Search results</li>
                                            <li class="text-blue-500">Recognize the benefits of SEM and why to do it</li>
                                            <li class="text-blue-500">Understand the fundamentals of Google Ads and targeting audiences</li>
      
      
      
      
                                          </ul></li>
      
      
                                        </ol></div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div>
      
      
      
                                      </div>
                                    </div>
                                  </div>
                                </div>
                              </div>
                              </div>
                            </section></div>
      
      
      
      
      
      
                          <!--right box-->
                          <div class="w-full md:mb-0 md:w-1/3">
                            <section class="pb-0 pt-5 pt-6 pt-8"><div class="container mx-auto px-4 mb-12">
      
                              <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                                <div class="w-full pt-2 p-6">
                                  <a class="group" href="#">
                                  </a><div class="flex flex-wrap -m-4">
                                  <div class="flex">
                                    <a class="group" href="#">
                                      <h3 class="font-heading text-gray-900 mb-4 text-lg pt-3 font-medium font-semibold">Skills Acquired</h3>
      
                                      <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Exploring Google Search Console and Google Ads</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="flex text-blue-500">Optimizing SEO, SEM and display advertising</span>
                                        </li>
      
      
      
                                      </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                    <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                    </a>
                                  </div>
                                  </div>
      
                                </div>
      
      
                              </div>
                              </div>
                            </section><!--topics--><section class="pt-0 w-full p-6"><div class="container mx-auto px-4 mb-12">
      
                            <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                              <div class="w-full">
                                <a class="group" href="#">
                                </a><div class="flex flex-wrap -m-4">
                                <div class="flex-1">
                                  <a class="group" href="#">
                                    <h3 class="mb-5 font-heading text-gray-900 text-lg font-semibold font-medium mt-5">Topics</h3>
      
                                    <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                      <!-- Icon -->
                                      <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Moving customers through the marketing funnel</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Using display advertising</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Increasing the quality and quantity of website traffic</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Gaining visibility on Search Engine Results Pages (SERPs)</span>
                                      </li>
      
                                    </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                  <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                  </a>
                                </div>
                                </div>
      
                              </div>
      
      
                            </div>
                            </div>
                            </section></div>
      
      
      
                        </div>
                      </div>
      
      
                      <!--module 3--> 
                      <div id="Module 3" class="tabcontent md:text-left text-center -mx-12 md:-mx-12" style="display: none;">
                        <h1 class="font-heading text-center text-8xl md:text-9xl font-bold mb-4 text-blue-500" contenteditable="false"> <div contenteditable="false" class="font-heading text-center text-blue-500 tracking-px md:w-auto leading-normal text-2xl leading-4 mx-auto font-bold pb-4">From Likes to Leads: Interact with Customers Online</div>
                        </h1>
                        <strong></strong>
                        <div class="flex flex-wrap -mx-4 -mb-4 md:mb-0">
      
                          <!--left box-->
                          <div class="w-full px-4 mb-4 md:mb-0 md:w-2/3 pt-2">
                            <section class="overflow-hidden"><div class="container mx-auto px-4">
                              <div class="flex flex-wrap -m-6">
      
                                <div class="w-full p-6">
                                  <div class="flex flex-wrap justify-center md:max-w-lg md:mx-auto">
                                    <div class="w-full lg:w-auto">
                                      <div class="">
                                        <h3 class="mb-4 font-heading text-gray-900 text-base text-lg font-medium font-semibold">About this course</h3>
                                        <p class="mb-7 text-base leading-relaxed text-blue-500" contenteditable="false">Learners will explore social media platforms and identify which platform is the most appropriate for specific business needs. Learners will create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition, they will also set goals and success metrics for social media ads.</p>
      
                                      </div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div class="pb-7">
                                        <h3 class="mb-4 font-heading text-gray-900 text-lg font-medium font-semibold">What you will learn</h3>
      
                                        <ol class="space-y-4 list-inside text-gray-500 dark:text-gray-400"><li>
                                          <ul class="pl-5 mt-2 space-y-1 list-disc text-left"><li class="text-blue-500">Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising</li>
                                            <li class="text-blue-500">Determine how to choose social media platforms for a campaign</li>
                                            <li class="text-blue-500">Understand how to boost engagement on social media</li>
                                            <li class="text-blue-500" contenteditable="false">Learn how to write, design, and repurpose engaging content for social media</li>
                                            <li class="text-blue-500">Recognize how to use the data gathered from social media analytics as a decision-making tool</li>
                                            <li class="text-blue-500">Learn best practices for presenting a social media report</li>
                                            <li contenteditable="false" class="text-blue-500">Achieve specific marketing goals through the use of paid social media</li>
                                          </ul></li>
      
      
                                        </ol></div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div>
      
      
      
                                      </div>
                                    </div>
                                  </div>
                                </div>
                              </div>
                              </div>
                            </section></div>
      
      
      
      
      
      
                          <!--right box-->
                          <div class="w-full md:mb-0 md:w-1/3">
                            <section class="pb-0 pt-5 pt-6 pt-8"><div class="container mx-auto px-4 mb-12">
      
                              <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                                <div class="w-full pt-2 p-6">
                                  <a class="group" href="#">
                                  </a><div class="flex flex-wrap -m-4">
                                  <div class="flex">
                                    <a class="group" href="#">
                                      <h3 class="font-heading text-gray-900 mb-4 text-lg pt-3 font-medium font-semibold">Skills Acquired</h3>
      
                                      <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Creating social media content</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="flex text-blue-500">Using Canva, Hootsuite, Twitter and YouTube</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Measuring social media campaign impact</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Developing customer relationships</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Conflict resolution and responding to criticism</span>
                                        </li>
                                      </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                    <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                    </a>
                                  </div>
                                  </div>
      
                                </div>
      
      
                              </div>
                              </div>
                            </section><!--topics--><section class="pt-0 w-full p-6"><div class="container mx-auto px-4 mb-12">
      
                            <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                              <div class="w-full">
                                <a class="group" href="#">
                                </a><div class="flex flex-wrap -m-4">
                                <div class="flex-1">
                                  <a class="group" href="#">
                                    <h3 class="mb-5 font-heading text-gray-900 text-lg font-semibold font-medium mt-5">Topics</h3>
      
                                    <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                      <!-- Icon -->
                                      <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Exploring ad formats</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Managing social media marketing</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Mastering content management</span>
                                      </li>
      
      
                                    </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                  <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                  </a>
                                </div>
                                </div>
      
                              </div>
      
      
                            </div>
                            </div>
                            </section></div>
                        </div>
                      </div>
      
      
      
                      <!--module 4--> 
                      <div id="Module 4" class="tabcontent bg-white -mx-12 md:-mx-12 md:text-left text-center" style="display: none;">
                        <h1 class="font-heading text-center text-8xl md:text-9xl font-bold mb-4 text-blue-500" contenteditable="false"> <div contenteditable="false" class="font-heading text-center text-blue-500 tracking-px md:w-auto leading-normal text-2xl leading-4 mx-auto font-bold pb-4">Think Outside the Inbox: Email Marketing</div>
                        </h1>
                        <strong></strong>
                        <div class="flex flex-wrap -mx-4 -mb-4 md:mb-0">
      
                          <!--left box-->
                          <div class="w-full px-4 mb-4 md:mb-0 md:w-2/3 pt-2">
                            <section class="overflow-hidden"><div class="container mx-auto px-4">
                              <div class="flex flex-wrap -m-6">
      
                                <div class="w-full p-6">
                                  <div class="flex flex-wrap justify-center md:max-w-lg md:mx-auto">
                                    <div class="w-full lg:w-auto">
                                      <div class="">
                                        <h3 class="mb-4 font-heading text-gray-900 text-base text-lg font-medium font-semibold">About this course</h3>
                                        <p class="mb-7 text-base leading-relaxed text-blue-500" contenteditable="false">Learners will explore email marketing: creating an email marketing strategy, executing email campaigns, measuring the results of those campaigns, using mailing lists, and utilizing automation and workflows.</p>
      
                                      </div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div class="pb-7 text-left">
                                        <h3 class="mb-4 font-heading text-gray-900 text-lg font-medium font-semibold">What you will learn</h3>
      
                                        <ol class="space-y-4 list-inside text-gray-500 dark:text-gray-400"><li>
                                          <ul class="pl-5 mt-2 space-y-1 list-disc"><li class="text-blue-500">Write effective preview text and subject lines using best practices</li>
                                            <li class="text-blue-500">Create email marketing automation and workflows</li>
                                            <li class="text-blue-500">Build and maintain email lists</li>
                                            <li class="text-blue-500">Write effective email copy</li>
                                            <li class="text-blue-500">Conduct contact management and list segmentation</li>
                                            <li class="text-blue-500">Employ best practices to handle personally identifiable information (PII) and user data safely</li>
                                            <li contenteditable="false" class="text-blue-500">Measure and analyze email campaign results</li>
                                          </ul></li>
      
      
                                        </ol></div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div>
      
      
      
                                      </div>
                                    </div>
                                  </div>
                                </div>
                              </div>
                              </div>
                            </section></div>
      
      
      
      
      
      
                          <!--right box-->
                          <div class="w-full md:mb-0 md:w-1/3">
                            <section class="pb-0 pt-5 pt-6 pt-8"><div class="container mx-auto px-4 mb-12">
      
                              <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                                <div class="w-full pt-2 p-6">
                                  <a class="group" href="#">
                                  </a><div class="flex flex-wrap -m-4">
                                  <div class="flex">
                                    <a class="group" href="#">
                                      <h3 class="font-heading text-gray-900 mb-4 text-lg pt-3 font-medium font-semibold">Skills Acquired</h3>
      
                                      <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Using MailChimp and Constant Contact</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="flex text-blue-500" contenteditable="false">Optimizing email copy and campaigns</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Effective communication</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Setting SMART goals</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Presenting to stakeholders</span>
                                        </li>
                                      </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                    <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                    </a>
                                  </div>
                                  </div>
      
                                </div>
      
      
                              </div>
                              </div>
                            </section><!--topics--><section class="pt-0 w-full p-6"><div class="container mx-auto px-4 mb-12">
      
                            <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                              <div class="w-full">
                                <a class="group" href="#">
                                </a><div class="flex flex-wrap -m-4">
                                <div class="flex-1">
                                  <a class="group" href="#">
                                    <h3 class="mb-5 font-heading text-gray-900 text-lg font-semibold font-medium mt-5">Topics</h3>
      
                                    <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                      <!-- Icon -->
                                      <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Executing email marketing and mailing lists</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Protecting PII and user data</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Automating email marketing</span>
                                      </li>
      
      
      
                                    </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                  <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                  </a>
                                </div>
                                </div>
      
                              </div>
      
      
                            </div>
                            </div>
                            </section></div>
                        </div>
                      </div>
      
      
                      <!--module 5--> 
                      <div id="Module 5" class="tabcontent md:-mx-12 text-center md:text-left -mx-12" style="display: none;">
                        <h1 class="font-heading text-center text-8xl md:text-9xl font-bold mb-4 text-blue-500" contenteditable="false"> <div contenteditable="false" class="font-heading text-center text-blue-500 tracking-px md:w-auto leading-normal text-2xl leading-4 mx-auto font-bold pb-4">Assess for Success: Marketing Analytics and Measurement</div>
                        </h1>
                        <strong></strong>
                        <div class="flex flex-wrap -mx-4 -mb-4 md:mb-0">
      
                          <!--left box-->
                          <div class="w-full px-4 mb-4 md:mb-0 md:w-2/3 pt-2">
                            <section class="overflow-hidden"><div class="container mx-auto px-4">
                              <div class="flex flex-wrap -m-6">
      
                                <div class="w-full p-6">
                                  <div class="flex flex-wrap justify-center md:max-w-lg md:mx-auto">
                                    <div class="w-full lg:w-auto">
                                      <div class="">
                                        <h3 class="mb-4 font-heading text-gray-900 text-base text-lg font-medium font-semibold">About this course</h3>
                                        <p class="mb-7 text-base leading-relaxed text-blue-500" contenteditable="false">Learners will measure, manage, and analyze data from marketing campaigns using Google Analytics and Google Ads. Learners will adjust a marketing budget according to insights extracted from key metrics using A/B test results to optimize a campaign. They will also prepare presentations to share campaign progress or results with stakeholders.</p>
      
                                      </div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div class="pb-7">
                                        <h3 class="mb-4 font-heading text-gray-900 text-lg font-medium font-semibold">What you will learn</h3>
      
                                        <ol class="space-y-4 list-inside text-gray-500 dark:text-gray-400"><li>
                                          <ul class="pl-5 mt-2 space-y-1 list-disc text-left"><li class="text-blue-500" contenteditable="false">Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns</li>
      
                                            <li class="text-blue-500">Demonstrate how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance</li>
                                            <li class="text-blue-500">Explain how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project</li>
                                            <li class="text-blue-500">Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign</li>
                                            <li class="text-blue-500">Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared</li>
                                            <li class="text-blue-500">Create charts in spreadsheets for visualization of metrics</li>
                                          </ul></li>
      
      
                                        </ol></div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div>
      
      
      
                                      </div>
                                    </div>
                                  </div>
                                </div>
                              </div>
                              </div>
                            </section></div>
      
      
      
      
      
      
                          <!--right box-->
                          <div class="w-full md:mb-0 md:w-1/3">
                            <section class="pb-0 pt-5 pt-6 pt-8"><div class="container mx-auto px-4 mb-12">
      
                              <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                                <div class="w-full pt-2 p-6">
                                  <a class="group" href="#">
                                  </a><div class="flex flex-wrap -m-4">
                                  <div class="flex">
                                    <a class="group" href="#">
                                      <h3 class="font-heading text-gray-900 mb-4 text-lg pt-3 font-medium font-semibold">Skills Acquired</h3>
      
                                      <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Using Google Ads and Google Analytics</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="flex text-blue-500">Data visualization</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Presentation skills</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Analytical thinking</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Asking impact questions</span>
                                        </li>
                                      </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                    <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                    </a>
                                  </div>
                                  </div>
      
                                </div>
      
      
                              </div>
                              </div>
                            </section><!--topics--><section class="pt-0 w-full p-6"><div class="container mx-auto px-4 mb-12">
      
                            <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                              <div class="w-full">
                                <a class="group" href="#">
                                </a><div class="flex flex-wrap -m-4">
                                <div class="flex-1">
                                  <a class="group" href="#">
                                    <h3 class="mb-5 font-heading text-gray-900 text-lg font-semibold font-medium mt-5">Topics</h3>
      
                                    <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                      <!-- Icon -->
                                      <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Media planning and performance goals</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Setting up A/B tests</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Evaluating ROI and ROAS</span>
                                      </li>
      
      
                                    </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                  <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                  </a>
                                </div>
                                </div>
      
                              </div>
      
      
                            </div>
                            </div>
                            </section></div>
                        </div>
                      </div>
      
      
                      <!--module 6--> 
                      <div id="Module 6" class="tabcontent md:-mx-12 text-center md:text-left -mx-12" style="display: none;">
                        <h1 class="font-heading text-center text-8xl md:text-9xl font-bold mb-4 text-blue-500" contenteditable="false"> <div contenteditable="false" class="font-heading text-center text-blue-500 tracking-px md:w-auto leading-normal text-2xl leading-4 mx-auto font-bold pb-4">Make the Sale: Build, Launch, and Manage E-commerce Stores</div>
                        </h1>
                        <strong></strong>
                        <div class="flex flex-wrap -mx-4 -mb-4 md:mb-0">
      
                          <!--left box-->
                          <div class="w-full px-4 mb-4 md:mb-0 md:w-2/3 pt-2">
                            <section class="overflow-hidden"><div class="container mx-auto px-4">
                              <div class="flex flex-wrap -m-6">
      
                                <div class="w-full p-6">
                                  <div class="flex flex-wrap justify-center md:max-w-lg md:mx-auto">
                                    <div class="w-full lg:w-auto">
                                      <div class="">
                                        <h3 class="mb-4 font-heading text-gray-900 text-base text-lg font-medium font-semibold">About this course</h3>
                                        <p class="mb-7 text-base leading-relaxed text-blue-500" contenteditable="false">Learners will explore how businesses and individuals sell products online and go through the process of creating a mock e-commerce store. Learners will build a Shopify store, add the necessary information, and create product listings. They will explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns.</p>
      
                                      </div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div class="pb-7">
                                        <h3 class="mb-4 font-heading text-gray-900 text-lg font-medium font-semibold">What you will learn</h3>
      
                                        <ol class="space-y-4 list-inside text-gray-500 dark:text-gray-400"><li>
                                          <ul class="pl-5 mt-2 space-y-1 list-disc text-left"><li class="text-blue-500">Understand essential e-commerce strategies and practices</li>
                                            <li class="text-blue-500">Explain how to conduct market research and product research</li>
                                            <li class="text-blue-500" contenteditable="false">Set up a mock e-commerce store using Shopify</li>
                                            <li class="text-blue-500">Use Google Ads to engage e-commerce customers</li>
                                            <li class="text-blue-500">Explain how trends and seasonality affect e-commerce businesses</li>
                                            <li class="text-blue-500">Use best practices to create an engaging customer experience online</li>
                                            <li class="text-blue-500">Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery</li>
                                            <li class="text-blue-500">Optimize a checkout flow for customers</li>
                                          </ul></li>
      
      
                                        </ol></div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div>
      
      
      
                                      </div>
                                    </div>
                                  </div>
                                </div>
                              </div>
                              </div>
                            </section></div>
      
      
      
      
      
      
                          <!--right box-->
                          <div class="w-full md:mb-0 md:w-1/3">
                            <section class="pb-0 pt-5 pt-6 pt-8"><div class="container mx-auto px-4 mb-12">
      
                              <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                                <div class="w-full pt-2 p-6">
                                  <a class="group" href="#">
                                  </a><div class="flex flex-wrap -m-4">
                                  <div class="flex">
                                    <a class="group" href="#">
                                      <h3 class="font-heading text-gray-900 mb-4 text-lg pt-3 font-medium font-semibold">Skills Acquired</h3>
      
                                      <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Using Shopify and Google Ads</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="flex text-blue-500">Communication skills</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Customer service</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Optimizing a website to improve sales</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">E-commerce trends and seasonality</span>
                                        </li>
                                      </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                    <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                    </a>
                                  </div>
                                  </div>
      
                                </div>
      
      
                              </div>
                              </div>
                            </section><!--topics--><section class="pt-0 w-full p-6"><div class="container mx-auto px-4 mb-12">
      
                            <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                              <div class="w-full">
                                <a class="group" href="#">
                                </a><div class="flex flex-wrap -m-4">
                                <div class="flex-1">
                                  <a class="group" href="#">
                                    <h3 class="mb-5 font-heading text-gray-900 text-lg font-semibold font-medium mt-5">Topics</h3>
      
                                    <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                      <!-- Icon -->
                                      <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Selling online</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Fulfilling orders</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Using Shopify</span>
                                      </li>
                                      <li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Reaching customers online</span>
                                      </li>
      
                                    </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                  <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                  </a>
                                </div>
                                </div>
      
                              </div>
      
      
                            </div>
                            </div>
                            </section></div>
                        </div>
                      </div>
      
      
                      <!--Module 7--> 
                      <div id="Module 7" class="tabcontent md:-mx-12 -mx-12 text-center md:text-left" style="display: none;">
                        <h1 class="font-heading text-center text-8xl md:text-9xl font-bold mb-4 text-blue-500" contenteditable="false"> <div contenteditable="false" class="font-heading text-center text-blue-500 tracking-px md:w-auto leading-normal text-2xl leading-4 mx-auto font-bold pb-4">Satisfaction Guaranteed: Develop Customer Loyalty Online</div>
                        </h1>
                        <strong></strong>
                        <div class="flex flex-wrap -mx-4 -mb-4 md:mb-0">
      
                          <!--left box-->
                          <div class="w-full px-4 mb-4 md:mb-0 md:w-2/3 pt-2">
                            <section class="overflow-hidden"><div class="container mx-auto px-4">
                              <div class="flex flex-wrap -m-6">
      
                                <div class="w-full p-6">
                                  <div class="flex flex-wrap justify-center md:max-w-lg md:mx-auto">
                                    <div class="w-full lg:w-auto">
                                      <div class="">
                                        <h3 class="mb-4 font-heading text-gray-900 text-base text-lg font-medium font-semibold">About this course</h3>
                                        <p class="mb-7 text-base leading-relaxed text-blue-500" contenteditable="false">Learners will explore strategies for building customer loyalty in e-commerce. They will also explore specific tools to develop and maintain client relationships. At the end of the course, learners will work through a scenario that demonstrates their ability to deliver a successful e-commerce strategy.</p>
      
                                      </div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div class="pb-7">
                                        <h3 class="mb-4 font-heading text-gray-900 text-lg font-medium font-semibold">What you will learn</h3>
      
                                        <ol class="space-y-4 list-inside text-gray-500 dark:text-gray-400"><li>
                                          <ul class="pl-5 mt-2 space-y-1 list-disc text-left"><li class="text-blue-500">Identify common strategies for building customer loyalty in e-commerce</li>
                                            <li class="text-blue-500">Understand how to successfully manage client relationships and measure satisfaction</li>
                                            <li class="text-blue-500" contenteditable="false">Monitor and update an e-commerce store’s performance based on data</li>
                                            <li class="text-blue-500">Complete a portfolio scenario to prepare for job interviews</li>
                                            <li class="text-blue-500">Put together a portfolio and/or resume to present to employers</li>
      
      
                                          </ul></li>
      
      
                                        </ol></div>
                                    </div>
                                    <div class="w-full lg:w-auto">
                                      <div>
      
      
      
                                      </div>
                                    </div>
                                  </div>
                                </div>
                              </div>
                              </div>
                            </section></div>
      
      
      
      
      
      
                          <!--right box-->
                          <div class="w-full md:mb-0 md:w-1/3">
                            <section class="pb-0 pt-5 pt-6 pt-8"><div class="container mx-auto px-4 mb-12">
      
                              <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                                <div class="w-full pt-2 p-6">
                                  <a class="group" href="#">
                                  </a><div class="flex flex-wrap -m-4">
                                  <div class="flex">
                                    <a class="group" href="#">
                                      <h3 class="font-heading text-gray-900 mb-4 text-lg pt-3 font-medium font-semibold">Skills Acquired</h3>
      
                                      <ul class="mb-5 space-y-4 text-left text-gray-500 dark:text-gray-400"><li class="flex items-center space-x-3">
                                        <!-- Icon -->
                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Reaching customers online</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="flex text-blue-500">Managing client relationships</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Building loyalty with customers</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Putting together a portfolio</span>
                                        </li>
                                        <li class="flex items-center space-x-3">
                                          <!-- Icon -->
                                          <svg class="flex-shrink-0 w-5 h-5 text-red-500 dark:text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Presenting work and ideas</span>
                                        </li>
                                      </ul></a><a class="group inline-block font-heading font-medium text-gray-900 hover:text-gray-800 text-base overflow-hidden" href="#">
      
                                    <div class="w-full transform -translate-x-0 group-hover:translate-x-full h-px bg-black transition ease-in-out duration-500"></div>
                                    </a>
                                  </div>
                                  </div>
      
                                </div>
      
      
                              </div>
                              </div>
                            </section><!--topics--><section class="pt-0 w-full p-6"><div class="container mx-auto px-4 mb-12">
      
                            <div class="flex flex-wrap mx-auto max-w-4xl -m-8">
      
                              <div class="w-full">
                                <a class="group" href="#">
                                </a><div class="flex flex-wrap -m-4">
                                <div class="flex-1">
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                                        <svg class="flex-shrink-0 w-5 h-5 dark:text-red-500 text-red-500" fill="currentColor" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z" clip-rule="evenodd"></path></svg><span class="text-blue-500">Searching for, applying to, and interviewing for digital marketing and e-commerce jobs</span>
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              <h3 class="text-lg font-bold font-heading text-white text-center mb-2 md:-mx-2 md:-mx-4 md:-mx-8">Shareable Certificate</h3>
              <p class="text-lg text-center text-white md:-mx-7 mx-2 mx-4">Earn a Certificate upon completion</p>
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              <h3 class="text-lg font-bold font-heading text-white text-center mb-2">100% Online Course</h3>
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      <section class="relative pt-28 bg-gray-100 overflow-hidden bg-blue-500 pb-12"><img class="absolute top-0 left-1/2 transform -translate-x-1/2" src="gradia-assets/elements/testimonials/radial3.svg" alt=""><div class="relative z-10 container mx-auto px-4">
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          <h2 class="mb-16 max-w-3xl mx-auto font-heading font-semibold text-center text-5xl sm:text-6xl text-white" contenteditable="false">Hear from Google’s Graduates who paved their path to career success</h2>
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            <img src="gradia-assets/elements/testimonials/quote.svg" alt=""><p class="my-16 font-heading text-2xl text-white font-light text-center">This certificate provides hands-on practice with the tools and skills that you’ll need to be successful in digital marketing and e-commerce roles.</p>
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                    <h3 class="font-heading font-semibold text-lg text-white text-center" contenteditable="false">Elle D</h3>
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